Jaguar’s controversial new concept electric car has been leaked online – showing the vehicle in Barbie pink. Images appearing ...

The bold new future of Jaguar involves chasing trends and grotesque designs.

ToplineConcept images of what appears to be British luxury vehicle company Jaguar’s upcoming electric vehicle leaked online ...

It feels like the branding world has been talking of nothing else since Jaguar's rebrand a couple of weeks ago. For anyone ...

Jaguar’s brand image since 1982, the silhouette of a mid-leap feline, is now facing the opposite direction, into the fireless ...

Just hours before the official unveiling in Miami, the car maker’s reinvention has now leaked online. Having already branded ...

Jaguar has launched a rebranding campaign that is already causing confusion, as few appear to understand the message, and no ...

Jaguar has offered a glimpse of its “polarising” new electric car after attracting ridicule for its controversial rebrand.

Jaguar holds a reputation for targeting male car drivers—and ones with plenty of money. For instance, the company's "Good to ...

Teasing us with ominous symbols, Jaguar claims that each visual provides clues for what is to come from the ... For an ...

Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...