Carmakers are signaling their move from combustion to electric vehicles with new logos that are lighter, rounder, and more ...

By now, you've probably seen the new Jaguar logo as well as the controversial Jaguar Type 00 EV design concept. A large ...

Luxury carmaker Jaguar has unveiled a bold new brand identity ahead of its transition to an all-electric lineup by 2026. The ...

Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success ...

Automakers routinely use concept vehicles to gauge customer interest in designs or show the future directions of vehicles or ...

The new look of Jaguar has brought back memories of several past controversial brand logo changes and redesign jobs. Revisit ...

Luxury car manufacturer Jaguar has unveiled a new logo and branding ahead of its relaunch as an electric-only brand. The ...

Jaguar has unveiled its "Type 00" concept car after a controversial rebranding campaign some critics called "woke." It's ...

Anyway, Jaguar last month took a polemic-inducing string of turns, and now it seeks to become an ultra-luxury nameplate in ...

Type 00 is a pure expression of Jaguar’s new creative philosophy [and] the result of brave, unconstrained creative thinking.

The EV-only hot wheels are seemingly the latest part of Jaguar’s seemingly “woke” rebranding campaign to win over Gen Z, ...

The pink version of the two-door coupe looks like the fever dream of Penelope Pitstop or Barbie come to life, but is in fact ...