Philip Morris International Marks a Decade of IQOS—a Milestone in the Journey to a Smoke-Free Future
Philip Morris International Inc. (PMI) (NYSE: PM) marks the 10th anniversary of the introduction of its leading smoke-free product, IQOS. The launch of this smoke-free innovation was a breakthrough ...
IQOS: A Decade Of Innovation Toward A Smoke-Free Future
Today, PMI celebrates a significant milestone in its journey: the 10th anniversary of the IQOS heated tobacco device, a ...
Celebrating 10 Years Of IQOS: A Decade Of Innovation In Tobacco Harm Reduction
As we mark the 10th anniversary of IQOS, Philip Morris International's (PMI) flagship smoke-free product, we celebrate a ...
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Tobacco company says it’s launching product in Austin to help smokers quit cigarettes
AUSTIN (KXAN) — Tobacco company Philip Morris International Inc. is launching a new product pilot in Austin, which it says is designed to help smokers quit cigarettes. IQOS is a new, smokeless ...
BBC6y
Heat-not-burn tobacco 'is a health risk'
"We believe that smoke-free alternatives, including heated tobacco products like IQOS and e-cigarettes, have significant potential to be less harmful than cigarettes and can play an important role ...
Philippine Daily Inquirer18d
In pursuit of a smoke-free world
Iqos, which uses patented induction technology to heat—rather than burn—tobacco, overtook its leading cigarette brand, Marlboro, in terms of net revenues in the fourth quarter of 2023 ...
Reuters7mon
IQOS market share across key countries
PMI says this is defined as the total in-market sales volume for PMI HTUs as a percentage of the total estimated sales volume for cigarettes, HTUs and excluding the impact of estimated distributor ...