Today, PMI celebrates a significant milestone in its journey: the 10th anniversary of the IQOS heated tobacco device, a ...

Philip Morris International Inc. (PMI) (NYSE: PM) marks the 10th anniversary of the introduction of its leading smoke-free product, IQOS. The launch of this smoke-free innovation was a breakthrough ...

"We believe that smoke-free alternatives, including heated tobacco products like IQOS and e-cigarettes, have significant potential to be less harmful than cigarettes and can play an important role ...

PMI made a bold commitment in 2014 to go smoke-free by replacing cigarettes with better alternatives and introducing IQOS in ...

As we mark the 10th anniversary of IQOS, Philip Morris International's (PMI) flagship smoke-free product, we celebrate a ...

PMI says this is defined as the total in-market sales volume for PMI HTUs as a percentage of the total estimated sales volume for cigarettes, HTUs and excluding the impact of estimated distributor ...

Iqos, which uses patented induction technology to heat—rather than burn—tobacco, overtook its leading cigarette brand, Marlboro, in terms of net revenues in the fourth quarter of 2023 ...

is launching a new product pilot in Austin, which it says is designed to help smokers quit cigarettes. IQOS is a new, smokeless way to consume nicotine that heats up tobacco rather than burning it ...