Iconic character Hello Kitty turned 50 in 2024. The story of how the Japanese brand Sanrio created and marketed her is simple ...

Sanrio's Hello Kitty and McDonald's tie-up in 2000 was a turning point. Customers reportedly threw away the hamburgers as ...

In 2023, Sanrio — the company that created Hello Kitty — reported more than $434 million in sales globally. And while the company has several other characters, Hello Kitty is its most famous.

Is Hello Kitty really a cat, or is there more to her story? Created by Sanrio, this popular character has generated much ...