"Storytelling" is often used loosely as a term for good writing. Which makes me wonder: Do marketers actually understand storytelling in the context of content marketing? Yes, it's a borderline cliché ...

Great storytelling captures people’s attention and drives them to action. When facts and characters, logic and emotion, and cause and effect work together artfully, the resulting stories affect us in ...

It turns out storytelling is good for your communication, but also your career. People are overwhelmed today. And the overwhelm isn’t just because of the amount of information coming at us ...

Throughout his years of experience, Richard has come to learn that good storytelling is a very powerful tool for businesses.

Storytelling also helps children develop the key skills they need to succeed at school. To explore the importance of storytelling for children, we spoke to Kirsty Cunnington from the National ...

Sharing stories internally keeps people informed in a memorable way. Harnessing stories to tell employees about the company’s ...