Well played. English rock bands, Swiss watch brands—the parallels are surprisingly similar. There have been dozens of Swiss watch brand revivals in the past two decades, and many have disappointed.
Universal Genève wasn’t just some funky, old-school Swiss brand with a cool logo to slap onto a modern watch for the nostalgic set. Within Universal Genève’s dormant IP package was a weighty ...
Beyond the walls of the fair, Geneva is a full-on watch fest, with a city-wide programme of watch-focused cultural and educational activities. From Watches and Wonders' new Watchmaking Village on the ...