This year’s Super Bowl continues its reign as the most expensive ad real estate on television. Brands are shelling out roughly $7 million for 30 seconds of ad time. That is an astronomical leap ...
Not only does the halftime show routinely net insane ratings (it gets more eyeballs than any awards show), but with each passing year, Super Bowl commercials — which are essentially as big of a ...
At least some small part of that brand recognition is probably a function of the ad the company ran during the Super Bowl last year. With Super Bowl LVIII as its stage, CrowdStrike is going to ...
The average Super Bowl XLVIII television commercial increased the likelihood that a viewer would purchase that brand's products or services 6.6%, according to a recent report from BrandAds. The ...
It is more like a national holiday than a sporting event — one that involves watching, evaluating and discussing television commercials. This tradition has turned the Super Bowl into the ...
A 30-second Super Bowl commercial cost $7 million in 2023. Costs have risen more than $5 million in the last 20 years, though viewership has not significantly changed. While the Super Bowl is a ...