For some organizations, the customer journey map is simple, at least when they start. The simple funnel formula of awareness, ...

Your customer journey map should aim to tell a story, too. Moreover, the map should trace the emotional journey as well as the business journey. Emotions, after all, are what ultimately guide our ...

The touchpoints between you and your customer create their journey. See your business from your customer's point of view. A map is all about getting somewhere! In this lesson, you'll determine the ...