In 2006, he booked the role of a lifetime: the spokesperson for a Dos Equis beer campaign that soon made him known to millions as "The Most Interesting Man In The World." Goldsmith lived and ...
Jonathan Goldsmith, who stars as “The Most Interesting Man in the World” in the popular Dos Equis beer commercials, is engaged in a bitter legal battle with his talent agency, which alleges ...
In 2007, the world of beer marketing was a tightly sealed vault, occupied by the big brands with big media budgets. Dos Equis was an unknown brand that ripped the vault wide ... As one of top 5% of ...
The actor known globally as "the most interesting man in the world" is returning to advertising after a year-long hiatus — and now he's shilling for a new alcohol brand. More from Retail The ...
Opinions expressed by Forbes Contributors are their own. You can find me at the confluence of food, beverage and travel. As fun as this latest gag is, it’s also a bit cumbersome. Especially ...
Incorporating data from Statista’s Consumer Insights Brand KPIs survey, the report provides you with key consumer insights and benchmarks Dos Equis against the beer industry overall and their ...