The second challenge is how to improve the way customers are asked to grant data permissions and the experience they have adjusting those permissions. Brands need to review their end-to-end data ...

Yet across Bhutan, an alarming practice continues unchecked: shopkeepers’ routine collection of customer mobile numbers. This seemingly innocent request masks a serious threat to both individual ...

Apparently, not anymore! Customer data platforms evolved from a variety of mature markets, including multichannel campaign management, tag management, and data integration, according to Gartner. And ...

While more organisations are casting the spotlight on the importance of harnessing the true power of their customer data to elevate experiences, there remains a striking gap. The same survey shows ...

The days of any activity that requires an internet connection not benefitting AI are coming to an end. Over the last couple of months, companies as varied as Twitter, or X, Microsoft, Instacart ...

The CMO Intentions study finds that nearly half of the marketing leaders see customer data collection and analytics as ...

The UAE government has launched the "Know Your Customer" (KYC) digital platform to provide accurate, comprehensive, and ...