Cross-functional brand teams comprise people from a variety of experiences and backgrounds, ranging from those with business qualifications such as MBAs, to those who have 'learnt their trade ...
Poor or ineffective cross-functional communication and cross-functional team leadership can quickly undermine productivity and create a number of problems for people working in a matrix environment.
Oliva, Rogelio, and Noel Watson. "Cross-Functional Alignment in Supply Chain Planning: A Case Study of Sales and Operations Planning." Harvard Business School Working Paper, No. 07-001, July 2006.
The Cross-in-Tray function has multiple global minima. It is shown here with a smaller domain in the second plot, so that its characteristic "cross" will be visible.
The creative team is works on its own. Marketing and Sales don't work together—they are siloed. The word has a negative connotation—and for good reason. Cross-functional teams tend to be more agile, ...