Businesses with Creative Directors on the board are very much in the minority. With creativity typically viewed as a softer skill, it has historically been undervalued – both in business and in wider ...
In Managing Creativity a team of experts from a diverse range of fields - including management, fine art, music, the internet, design, theatre and publishing - discuss these and other problems ...
Many companies operate under the assumption that creativity is something they have to consistently search for and make additional hires accordingly. They believe building an innovative business ...
They will need engaging and effective content that resonates with a digital audience. It's simple: If a business is not creative, its brand will suffer. Creativity in marketing can elevate your ...