Using a "girl next door," or nonidealized, model in cosmetics ads is perceived as more trustworthy than an idealized model, for example the supermodel Kate Moss. Moreover, the closer a woman lives to ...

Adverts for cosmetic surgeries designed to change a person's physical appearance are to be banned from targeting under-18s. The UK advertising watchdog says the rules will come into force from May ...

Cosmetic surgery ads to be banned for under-18s Junk food TV adverts to be banned before 9pm Reality stars auditioned to 'promote' poison diet drink It comes weeks before a new series of ITV's ...

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