My name is Ray Hewitt from Soda City Restorations. My team, which includes my son and my wife, are going to walk you through the full restoration of this beautiful 1950s Vendo 44 machine.
The challenge was simple: shift the thinking of the company to meet the changing behaviors of teens, and demonstrate a reason to believe in interactive channels through a powerful piece of content.
King, Charles, III, and Das Narayandas. "Coca-Cola's New Vending Machine (A): Pricing To Capture Value, or Not?" Harvard Business School Case 500-068, February 2000. (Revised December 2000.) ...