He launched a national contest for a new bottle design that would signal to consumers that Coke was a premium product that couldn't be confused with some other brown cola in an identical glass bottle.

Attempting to bring back the magic of years past with its AI-generated Christmas spots, the company wanted to recreate its ...

But now, a new kind of culture war is brewing among the creative class — one that cuts deeper into professional and personal ...

The detritus of plastic bottles in waterways and landfills is spilling into action in courthouses and statehouses across the ...

Coca-Cola, the iconic drink synonymous with American culture, may have a more complex origin story than many realize. A ...