Product Description:MyCokeRewards.com is one of the largest online loyalty programs in the consumer packaged goods industry with over 14 million members. How it works: members enjoy their favorite ...

NEW YORK ? A Coca-Cola marketing manager at the Mobile Marketing Association?s SM2 conference said the company is releasing a new beta site today that tests social media actions into the company's ...

It’s been more than seven years since Coca-Cola discontinued its My Coke Rewards loyalty program. If you still have ...

Coca-Cola is attempting to redefine loyalty programs with a revamped My Coke Rewards platform that features a bigger focus on mobile and suggests consumers prefer receiving perks and engaging with ...

BUFFALO, N.Y. — Coca-Cola still purports to offer a rewards program even through consumers who track the codes on their bottle caps cannot redeem them for anything of value, one purchaser claims in a ...

Coca-Cola’s Coke Zero is running an interactive SMS program that rewards users with prizes when they watch March Madness games. Coke Zero has teamed up with the National Collegiate Athletic ...