This study investigates the prevalence of exposure to pro- and anti-tobacco advertisements across different sociodemographic groups and sources of exposure in the United States.The study included 6252 ...
We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...
So, with that in mind, why is the branding and advertising for the next big thing in this industry—electronic cigarettes—so awful? I’m not a smoker, but I know plenty and understand the ...