If you are looking to impress a tea friend or matcha enthusiast, this is the matcha I would suggest. It toes the line between ...

Making matcha — green tea that you fully incorporate ... believes Ito En is a solid choice. “It’s easy to buy,” she says, “not only on Amazon but also in supermarkets.” ...

Megumi Kanaike, the manager of the Sydney-based tea store Simply Native, told the Guardian that, over the last six months, ...

The hashtag #MatchaTok has more than 40,000 posts on TikTok with users sharing their morning matcha routines, home setups, ...

Matcha has become a total buzzword in perfumery. Here's what to know about its steady rise in the fragrance world.

But according to Jee Choe, coffee and tea sommelier and creator of Oh, How Civilized, one kind of matcha should not be on your shopping list. "I would avoid sweetened matcha since the sugar is the ...

The dreamy, purple-hued matcha drink is infused with skincare, designed to hydrate and glow you from the inside out! The Glow Flo Latte is infused with Hyaluronic Acid, so while it hydrates and ...

In recent months, other matcha-seekers visiting Japan have been having a similar experience. Another TikTok video shows a sign at a tea shop that reads: “It is currently very difficult to buy ...

A cozy cafe serving Japanese matcha and French pastries opened its doors last month in Falls Church. Offerings at Midori Tea ...

TikTok's obsession with matcha has appeared to create a shortage of the tea in Japan. TikTok's most popular tea brands appear to be hit hard. The smooth, bright green powder plays a central role ...