The new-style tea drink, also referred to as bubble tea in China, is a fashionable, freshly-made beverage. This report provides an overview of the new-style tea drink market in China, its leading ...
Founded in Taiwan in the 1980s, bubble tea, a tea-based beverage that often contains milk, juice, and chewy tapioca, soon gained widespread popularity. At the turn of the millennium, the craze for ...
It's a strategy that resonates with Lili who says "promotion campaigns, brand collaborations and new flavours" have kept her going back for more. That approach has also helped bubble tea chains ...
Bubble tea is booming in Britain ... Compared with coffee chains, milk tea brands "have a much wider appeal" for China, Jason Yu, managing director at consumer research group Kantar Worldpanel ...
While global brands like Chatime, Coco Fresh Tea & Juice, and Lollicup US dominate the bubble tea landscape globally, India is witnessing a rise in small players and even small cafes entering this ...