When we approach marketing with empathy at the forefront, we invite customers into a relationship—not just a purchase.

Rapid evolutions in consumer attention spans, tech platforms and social media algorithms mean today’s cutting-edge marketing ...

Does it matter whether data, insight or design sit within marketing, or is a focus on headcount just a distraction?

This year’s top marketing campaigns not only captured audience attention but also reshaped how brands connect with consumers.

Authentic marketing is key to brand loyalty. When investing in a company’s products or services, consumers act under the assumption that their needs will be met as advertised. To build trust, ...

The blunt reality is: Too much ego and sentimentality exists in modern travel marketing. Sticking to the old way of doing ...

Online florist Bloom & Wild has returned to “investing for growth”, stepping up brand marketing in a bid to recruit new ...

In the week following the election, more than 1 million mostly left-leaning people joined Bluesky, a social media network ...

One of the fundamentals of good marketing is that one must understand the consumer insights to data which is seen on the ...

Viveka Sra has been promoted to Director - Brand Marketing at Flipkart. Prior to this, Viveka Sra was Associate Director, Brand Marketing at the company. Sra took to LinkedIn to share the news of her ...

Sherri Chambers on Monday was named chief marketing officer at Hearst Magazines, according to the company's president Debi ...