Amazon's Black Friday sale was filled with incredible deals on fitness equipment, but the most shocking came from Bowflex.

The Bowflex VeloCore Bike is one of the best pieces of fitness equipment I’ve ever used ... Fenix-rival rugged smartwatch adds new winter sports features in time for the cold season The T ...

“Bowflex is flexing its guns," another shopper ... Jeff Turbett is a men’s lifestyle commerce writer covering all things fitness and wellness, style and grooming, and home goods and gear.