“BODYARMOR changed the sports drink game and we’ve been big fans of the brand for a while now, so it’s exciting to be able to ...

Kobe Bryant encouraged James Harden to create a ‘pot’ of money for investing, a decision that paid off for both.

Major League Soccer on Tuesday announced a multi-year partnership with BODYARMOR that makes the product the league’s official sports drink partner in the United States. As part of the agreement ...

Within the sports drink category, for instance, there are two segments—zero sugar and rapid rehydration—where BODYARMOR has yet to venture. As we chart our innovation course, our initial focus ...

James Harden recently shared how Kobe Bryant's advice to invest in BodyArmor landed him a huge payday.