“We have introduced our iPhone app with the intent of bringing the Baked by Melissa experience not only to our customers’ PCs and tablets, but now directly to their pockets as well,” said ...

For Melissa Ben-Ishay of Baked By Melissa's mini-cupcake creations, sometimes saying less does a lot more. That's a lesson she learned the hard way--after a breakup with a high-school boyfriend ...

Ben-Ishay says the 7UP keeps the cake extra light and fluffy. "The carbonation creates an incredible texture," she explains. ...

Sweet tooth The Baked by Melissa iPad app features a Cupcake Creator tab that lets consumers browse all of the company’s existing cakes, icings, toppings and stuffings to create a unique cupcake ...

Melissa Ben-Ishay is not just known for her mini-cupcake empire Baked by Melissa, but also the viral savory recipes she shares on TikTok. She is stopping by the TODAY kitchen to share a couple of ...

In her new cookbook, "Come Hungry: Salads, Meals, and Sweets for People Who Live to Eat," the creator of Baked by Melissa, a New York City-based bite-sized cupcake bakery, hopes to encourage ...