Apple reportedly begins "Project Atlas" to explore the smart glasses market. Focus groups and internal studies are underway to gather feedback from employees. Apple may compete with Meta ...

Smart glasses are having a moment, thanks to the , and Apple appears poised to jump in with its own version. Apple is famously averse to releasing products just because they're trendy; the Vision ...

While Apple's current VR focus is on Vision Pro, smart glasses are a long-term goal. A new internal study will analyse existing smart glasses from rival firms to explore opportunities for Apple.

Apple is reportedly asking its employees what they think about existing smart glasses offered by third parties. Despite the Vision Pro’s poor sales, Apple likely won’t release a cheaper ...

The speculation surrounding Apple's potential move into smart glasses is growing. The company reportedly is working with employees internally to learn more about smart glasses currently on the ...

Apple is reportedly using an internal study to gauge interest in smart glasses as the company continues to develop its own Apple Glass, an eventual successor to Apple Vision Pro. The ...

Apple is surveying its employees about smart glasses as it continues to consider releasing its own version of Meta's Ray-Ban glasses, reports Bloomberg's Mark Gurman. Apple has launched an ...

Rumours of Apple’s potential venture into smart glasses are gaining traction, with reports suggesting that the tech giant is quietly testing the waters for an eventual debut in the wearables market.

Apple is asking its employees how they feel about smart glasses as the tech giant considers entering the fledgling market, according to the latest report from the prominent Apple tipster Mark Gurman.

After announcing Vision Pro last year, Apple has reportedly been exploring more ways to provide AR and VR content to users – and it seems that the idea of smart glasses is growing within the ...

Apple, a leading tech giant is reportedly evaluating the smart glasses market as it considers launching its pair of advanced wearable glasses. The tech player has initiated an internal study ...