Smart glasses are having a moment, thanks to the , and Apple appears poised to jump in with its own version. Apple is famously averse to releasing products just because they're trendy; the Vision ...

While Apple's current VR focus is on Vision Pro, smart glasses are a long-term goal. A new internal study will analyse existing smart glasses from rival firms to explore opportunities for Apple.

Apple is reportedly using an internal study to gauge interest in smart glasses as the company continues to develop its own Apple Glass, an eventual successor to Apple Vision Pro. The ...

Apple's Vision Products Group, the brilliant minds behind the ultra-deluxe Vision Pro, are reportedly working on several new VR/AR/Mixed reality projects, including a part of smart glasses that ...

Rumours of Apple’s potential venture into smart glasses are gaining traction, with reports suggesting that the tech giant is quietly testing the waters for an eventual debut in the wearables market.

Apple is reportedly asking its employees what they think about existing smart glasses offered by third parties. Despite the Vision Pro’s poor sales, Apple likely won’t release a cheaper ...

Unlike the equally long-rumored iPhone Flip, it's been a minute since we heard anything about Apple's version of AR smart ...

It may be some time before we see an Apple-brand pair of smart glasses being showcased at one of its product showcases or WWDC conferences, with Gurman noting that we are still several years away ...

Tech giant Apple is conducting an internal study, dubbed ‘Atlas’, to gather employee feedback on smart glasses currently available in the market, Bloomberg reported. This initiative ...

Apple Inc. is exploring a push into smart glasses with an internal study of products currently on the market, setting the stage for the company to follow Meta Platforms Inc. into an increasingly ...