Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access information on a device and to provide personalised ads and content, ad and content measurement, audience insights and product development. List of Partners (vendors)

The complaint claims the company requires employees to install software on personal devices that they use for work allowing Apple to access their data.

The lawsuit, filed by advertising tech employee Amar Bhakta, claimed that the company violated California law in multiple ways.