Apple Intelligence is the firm's suite of AI software that includes image editing ... upgrades and a boost in battery life. It has a brand new selfie button – a feature described as 'incredible ...

The week of Macs keeps rolling along with a brand-new Mac Mini. The rumors were true: The M4 edition finds the company scaling the little desktop down to not much larger than an Apple TV.

Apple has agreed to acquire Pixelmator, a popular image editing app available on Mac and iOS. Pixelmator announced the news in a post on its blog, saying it will now “have the ability to reach ...

The owner of Proper No 12 Whiskey has announced it will no longer use Conor McGregor’s name or image on the drink.It follows the decision by a jury in the High Court last week that McGregor had ...

Soon, Apple will let businesses customize how they appear in emails and phone calls on the iPhone. Apple announced on Wednesday how companies using its Business Connect tool can add their brand name ...

New public betas are available for you to try Apple Intelligence's genmoji, Image Playground, and ChatGPT in Siri now.

Despite the dominance of branding strategies, there is a growing counter-culture rejecting this form of consumer manipulation.