In a move that has shocked the tech industry, Google revealed that the upcoming Android 4.4 operating system will be named after Nestlé’s ubiquitous chocolate bar: KitKat. The controversial ...

Aside from a few subtle changes to the design, the Android 4.4 KitKat home screen panels look just as they do in Android 4.3, but they act somewhat differently. With the Nexus 5, there are three ...

For instance, the previous iteration of Lollipop, Android KitKat, released 11 years ago, also had less than one percent ...

This case study explains how Nestle made unexpected connections between brands by partnering with Google to name an Android operating system Android KitKat. This case study describes how Nestle made ...

NEW YORK ? A Nestlé executive at ad:tech New York 2013 said that the recent Kit Kat Android partnership was one example of how the CPG brand leveraged different platforms and touch points to engage ...