The automotive conglomerate known as Stellantis owns 14 different automotive brands — a number that would make pre-recession General Motors blush. It's a broad strategy that theoretically keeps ...

Unilever's Axe brand is launching the Pogo Xtreme iPhone game in a play to stay relevant and appealing to its male target demographic. Axe tapped Sony, Wild Tangent and rich-media mobile advertising ...

"Stellantis not afraid to axe failing brands" was originally created and published by Just Auto, a GlobalData owned brand. The information on this site has been included in good faith for general ...

The AXE brand is a loyal companion in the daily life of men everywhere . Allowing them to break chains of conformity and stereotype when it comes to manhood and masculine beauty. This represents the ...

Unilever was quick to partner with publishing brand Refinery29 for its recent Snapchat Discovery channel launch, tapping into the publisher?s audience to target millennials for the TreSemmé, Dove and ...

This claim isn’t made lightly. While AXE’s brand recognition sits at 85% in the US, data shows only about 21% of deodorant buyers use AXE—and only 17% state they’re likely to use AXE again ...

Axe has always been part of the top 5 deodorant brands in the Philippines and has averaged a share of market of 12% (across total deodorants) from 2019 all the way to early 2020. However due to the ...