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"Stellantis not afraid to axe failing brands" was originally created and published by Just Auto, a GlobalData owned brand. The information on this site has been included in good faith for general ...
Axe has always been part of the top 5 deodorant brands in the Philippines and has averaged a share of market of 12% (across total deodorants) from 2019 all the way to early 2020. However due to the ...
This claim isn’t made lightly. While AXE’s brand recognition sits at 85% in the US, data shows only about 21% of deodorant buyers use AXE—and only 17% state they’re likely to use AXE again ...