In 1995 Sam Pak opened the first upper brands to the masses store APPLIANCE DIRECT. Using a combination of INBOX direct to manufacturer merchandising and OUT OF BOX at extreme value pricing. HOW IT WORKS APPLIANCE DIRECT merchandises INBOX directly with the top 3 upper brands by volume and offers those 3 and a further 9 brands OUT OF BOX at extreme value pricing. In short Buy it INBOX for less or find it OUT OF BOX for a lot less